Mark Fitzloff

My first act was spent at Wieden+Kennedy, as a copywriter, then creative director, and then executive creative director, breathing fresh life into iconic American brands like Nike, Levis, Chrysler and of course Old Spice. That is the work I am best known for, most proud of and it is a campaign that has gone on to be one of the funniest and most enduring in advertising. During my tenure at WK I led the global headquarters office and became the youngest partner in the firm soon after. Under my co-leadership, the Portland office earned its reputation as the world’s most creative ad agency, becoming the first independent to be named Cannes Agency of the Year. Along the way I served as Cannes titanium jury president and was consistently named one of the most creative people in advertising and the most awarded creative director in the world. My last few years at Wieden were as global CCO, responsible for all work around the network, with particular focus and experience in the Chinese and Brazilian markets.

In 2017 I left WK to start my own agency, Opinionated. And while this second act lasted half as long as the first, I worked twice as hard at it. Nothing prepares you for the experience of running your own company. But I’d say we managed to figure it out. Opinionated enjoyed nine straight years of growth during which time we crafted successful campaigns for adidas, Dick’s Sporting Goods and Panda Express, among others. Meanwhile, the agency was recognized as one of AdAge’s Small Agencies of the Year eight times, and was named to the prestigious AdAge A-List in 2025.

Just as I never intended to start my own agency, I never intended to sell it either. But when a bigger independent agency came calling, one that I believed was as well-positioned to be the dominant independent agency of the next decade as WK had been in the previous one, the opportunity to expand Opinionated’s capabilities, and ensure its long term viability proved too good to pass up.

I sold Opinionated to Knoxville TN-based Tombras in 2026.

My third act is TBD. This page is a commitment to myself that it will be at least as inspiring as the previous two. I am interested in meeting new people to work with, finding new problems to solve, and experimenting with new ways to be creative. If you are in need of a creative and strategic mind, one that comes pre-loaded Matrix-style with all the experience of a big creative agency leader combined with a smaller creative agency founder and seller, I’d love to connect. 2026 is my year for living curiously. Hit me up.